How much does Optionify cost? Optionify is free — one plan, $0 per month, every feature included. There are no Starter, Professional, or Enterprise tiers and no transaction fees. This page explains exactly what "free" means so you can plan with confidence.
Does Optionify have multiple plans?
No. Optionify has a single plan that is free forever. Unlike apps that split features across pricing tiers, Optionify gives every merchant the complete product — all 17 option types, unlimited option sets, unlimited products, conditional logic, and add-on pricing — from the moment you install. For the full story on why it's free, see Optionify: Free Forever.
What's included for free
Everything. The single free plan includes:
- All 17 option types — text, textarea, dropdown, select box, radio buttons, checkbox, switch, number, email, phone, date picker, file/image upload, color dropdown, image swatch, range slider, dimension, and product reference
- Unlimited option sets and unlimited products — no caps
- 4 assignment methods — All Products, Tagged Products, Collections, and Individual Products (details)
- Add-on pricing — fixed or percentage charges on any option or value (details)
- Conditional logic — show or hide options based on selections (details)
- Order integration — every selection is saved to the Shopify order for fulfillment
- Mobile-responsive rendering that works with standard Shopify themes
Are there any transaction fees?
No. Optionify takes no cut of your sales and adds no per-order fees. Any add-on price a customer pays flows to you through your normal Shopify checkout, including Buy it Now and Shop Pay. The only costs on your store are Shopify's own platform fees, which are unrelated to Optionify.
Are there any limits?
There are no artificial limits inside Optionify — use as many option sets, options, values, and products as you need. The only ceilings you'll encounter are Shopify's own platform constraints, such as the 3-options-per-product variant limit that Optionify is specifically designed to help you work around.
How do I get started?
- Install Optionify from the Shopify App Store — no payment or credit card required.
- Enable the theme app embed so options render on your storefront.
- Follow Creating Your First Product Option to build your first option set.
Questions about pricing? Everything is free — but if anything is unclear, contact us at help@optfy.co.