Optionify has a free plan you can actually use, not a time-limited trial. It's the right fit if you need a couple of simple option sets. For unlimited option sets, every option type, or add-on pricing, Starter and Pro pick up from there.
What's Actually Free
The free plan isn't a stripped-down demo — it's built to let you ship real product options at no cost:
- 2 option sets — enough to cover your most important products
- Simple input types — text, textarea, number, email, and phone
- Choice inputs — dropdowns, radios, checkboxes, and switches
- Theme integration — the same app embed and rendering as paid plans
- Email & chat support
!Optionify free plan features The Free plan card from Optionify's pricing page
The Three Plans
| Free | Starter — $4.99/mo | Pro — $9.99/mo | |
|---|---|---|---|
| Option sets | 2 | Unlimited | Unlimited |
| Option types | Simple types only (text, textarea, number, email, phone, dropdown, radio, checkbox, switch) | All 17 types (swatches, file upload, date picker, and more) | All 17 types |
| Required options | — | ✅ | ✅ |
| Custom CSS & JS | — | ✅ | ✅ |
| Product references & dimensions | — | ✅ | ✅ |
| Add-on pricing (fixed & percentage) | — | — | ✅ |
| Conditional logic | — | — | ✅ |
| CSV import & export | — | — | ✅ |
| Advanced settings & validation | — | — | ✅ |
| Custom price display | — | — | ✅ |
Starter and Pro both come with a 7-day free trial, and annual billing gets you 2 months free.
All Assignment Methods — On Every Plan
Apply options exactly where you need them, on Free, Starter, or Pro:
- All Products — Store-wide options like gift wrapping
- By Tag — Options for tagged product groups
- By Collection — Collection-specific customization
- Individual Products — Unique options for specific items
Learn more: Understanding Assign Types
Frequently Asked Questions
Is the free plan a trial?
No. The Free plan doesn't expire — it's 2 option sets with the simpler input types, for as long as you want to use it. No credit card required to install.
What's the difference between Starter and Pro?
Starter unlocks unlimited option sets and every option type (swatches, file upload, date picker, dimension, product reference, and more), plus required options and custom CSS/JS. Pro adds the features that charge customers extra or automate your workflow: add-on pricing, conditional logic, CSV import/export, and advanced validation.
Can I try Starter or Pro before paying?
Yes, both come with a 7-day free trial.
What if I need support?
Support is included on every plan, starting with email and chat on Free.
Are there transaction fees?
No. Whatever plan you're on, Optionify never takes a cut of your sales.
Get Started in Minutes
Step 1: Install Optionify
- Visit the Shopify App Store
- Search for "Optionify"
- Click Add app — no payment required
- Grant permissions and you're ready
Step 2: Create Your First Option
Follow our Getting Started Guide to create your first product option in under 5 minutes.
Step 3: That's It
Seriously. There's no step 3 where we ask for your credit card. Just start using the app.
!Quick setup process From install to live options in under 5 minutes
Ready to Add Product Options?
Start on the Free plan with zero commitment, and upgrade to Starter or Pro whenever you need more option sets, more option types, or add-on pricing.
Learn More
- Getting Started with Optionify
- Creating Your First Product Option
- Why Shopify's Variant Limit Isn't Enough
- 10 High-Converting Product Customizations
Questions? We're here to help — even though it's free. Contact us at help@optfy.co.